Eagan, MN - Fishermen can now subscribe to a powerful and comprehensive online mapping system that provides access to lake depth contour data for thousands of the most popular fishing lakes in the Midwest and Texas. The new Fishing MapCard will be available at select Wal-Mart, Meijer, Fleet Farm, Gander Mountain, Scheel’s, Cabela’s, Sportsman’s Warehouse stores and more in May, or can be purchased online at www.MapCard.com.

The MapCard system has comprehensive lake contour coverage for Texas, and the Midwest United States, including Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, Pennsylvania, South Dakota, Wisconsin.

Subscribers to the Fishing MapCard can customize, print and save unlimited lake contour maps and topographic maps. Access to aerial photography maps can be added. They also gain access to an easy to use set of mapping tools that allows them to annotate their maps with text and symbols, mark waypoints from GPS devices, and measure distances.

"Our system is great for pre-trip scouting and strategizing," said Andy Ogren, president of MapCard. "Even novice computer users find MapCard easy; and more advanced map enthusiasts like that fact that it is geo-referenced, which means that GPS users can mark fishing hotspots and map out their routes with precision."

Recently named Editors’ Choice for Best New Product of 2003 by Backpacker Magazine, MapCard is an innovative new product, providing outdoor enthusiasts with affordable access to up-to-date mapping information and a powerful suite of mapping tools. The credit-card sized ‘MapCard’ available in retail stores is uniquely coded to provide the purchaser a one year subscription to the private website, www.mapcard.com. The code is used in the initial log-in process; subscribers are then able to access the system with their own password and email address from any computer. The system also includes topographic maps and aerial photos, detailed road and highway overlays and public land surveys. Subscriptions are available for regional access as well as nationwide access.

To purchase MapCard online, visit www.mapcard.com. To gain access to the fishing depth contour data, you must purchase a $14.95 regional access, and then add fishing data for $7.95. The new Fishing MapCard is available in retail stores for $14.95, and contains topographic and lake contour data for the Midwest.

A free 24 hour test drive of the MapCard system is available at www.mapcard.com. For more information, call 1-866-688-7665 or send an email to support@mapcard.com.

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NOTE TO EDITORS: Product samples, images, testimonials, etc. are available upon request by contacting Paige Darden at 866-587-9015 or paige@mapcard.com.

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